building a base 101

A single voice has the complete capability of moving a crowd. Various conditions must be met in order for this to happen and these can all change case by case depending on the common ground of the crowd, their goals, and what emotive or intellectual tools are used. A crowd that is feeling targeted or slighted for example, can be whipped up into a fervor very simply by a passionate clamor for justice and action. This on its own might even kick the group into motion depending on the individual’s terms. Whipping up an objectively distant and purely intrigued crowd can be quite different. Finding common ground is necessary. Without the fervor, there may be those in the crowd who can call out and dispute whatever the voice has to say. It takes a well spoken and informed individual to persuade a neutral crowd, and in the event that they are persuaded action will not be possible. It takes time for ideas to set in, opinions made, and convictions developed. Building up a neutral crowd will generally take repeated exposure and persuasion. If cards are not played correctly, a single voice can just as easily drive people away with their fervor or thoughts if they seem radical or irrational to the masses.